Explain a product
On your website or a sales tablet- Numbered parts, x-ray, section and exploded views
- A guided walkthrough of how it works
- Operating parameters and a quote request for your customers
Interactive Equipment Explainer
Show buyers how your equipment works, not just how it looks.
We turn your CAD or product model into a 3D explainer that runs in any browser. Buyers click a part to learn what it does, look inside with X-ray and section views, take it apart and watch it run. The same build works on your website, a sales rep's tablet and your trade-show screen.
- Runs in the browser, no app to install
- From phones to 4K stand screens
- Works offline at trade shows
- Multilingual: Spanish and more
Live demo
Try it the way you would use it.
Pick a scenario and the live demo opens a product set up for it. Everything runs in your browser, nothing to install.
Run a trade-show screen
A big touch screen at your stand- Presents your products by itself when nobody is touching it
- Hands over the moment a visitor does
- Visitors scan a QR code to take it home on their phone
Embed it in your website
One block on a page you already have- Shown inside a sample shop product page
- Loads only when clicked, so your page stays fast
- Added with one line of code you can copy
The problem
A spec sheet can't show a buyer how a gearbox works.
- 01
Specs don't explain function
Buyers who don't understand the mechanism end up comparing on price. Datasheets list numbers; they rarely show why your design is better.
- 02
Videos only go one way
A video plays the same for everyone. A buyer can't stop at the part they care about, look inside it or ask about it.
- 03
Stand visitors disappear
Visitors take a flyer and walk on. You don't know what caught their interest, and most never get in touch.
Why interactive
Buyers want to explore on their own. 3D gives them something to explore.
- 61%
prefer a rep-free buying experience
Gartner's survey of 632 B2B buyers found most prefer to research and buy without a sales rep.
Gartner, 2025 ↗ - 46%
struggle to compare products online
In McKinsey's B2B buyer survey, 46% said it was hard to compare products accurately online.
McKinsey, 2017 ↗ - +94%
average conversion lift with 3D
Shopify's platform data for online stores that added 3D content. This is e-commerce, not industrial equipment.
Shopify, 2022 ↗ - +65%
more call-to-action clicks, 3D vs 2D
From split tests of car configurators, which also showed 36% more time spent. Vendor-reported data, from automotive.
ZeroLight, 2023 ↗
Industry figures from the sources shown, not guaranteed results for your products. The two 3D figures come from e-commerce and automotive.
See it on your own product →The product
What a buyer would do with the real machine, in a browser tab.
The Interactive Equipment Explainer is built for mechanical products: assemblies with parts that move, mesh, clamp or spin.
Click any part
The camera flies to it and a panel explains what it does, with specs and a button to ask about it.
X-ray, section, blueprint
See through the housing, cut it open or switch to a technical-drawing look.
Exploded view and assembly
Pull the assembly apart along its real axes, then put it back together step by step.
Guided walkthroughs
A captioned sequence shows the working cycle: how the brake clamps, how the reduction works.
Live parameters
Sliders for speed or load, with read-outs that update while the model runs.
Colours and finishes
Switch RAL colours and finishes so buyers see the configuration they would order.
Shareable views
Every product and part has its own link. Sales can send a buyer straight to the right detail.
Multilingual
Speak your buyers' language: Spanish and more. Adding a language means adding text, not code.
Showcase
Four machines you can take apart right now.
These are working demos on the Explainer. Switch views here, or load the live 3D and drive it yourself.
Turbofan Engine
The full working cycle as a walkthrough, spinning rotors, a scan view and an axial exploded view. Product page →
Loads 2–6 MB of 3D data. Renders captured from the live product.
"Jet Engine" by vertexmonster (Sketchfab Standard)
Worm Gear Reducer
Cut-away housing, worm and wheel turning together, a walkthrough of the reduction ratio and self-locking, and an exploded view. Product page →
Loads 2–6 MB of 3D data. Renders captured from the live product.
"Warm Gearbox" by T-FLEX CAD ST (CC BY 4.0)
Ventilated Disc Brake
The caliper clamping the disc, how the vented disc sheds heat, live parameters, colour options and a step-by-step assembly. Product page →
Loads 2–6 MB of 3D data. Renders captured from the live product.
"Car Disc Brake" by Joko_P (CC BY 4.0)
203 mm Floating Brake Rotor
How a two-piece floating rotor is built, shown layer by layer. Product page →
Loads 2–6 MB of 3D data. Renders captured from the live product.
"Bicycle Disc Brake Rotor Hope 203mm V4" by AndRay (Sketchfab Standard)
Trade shows
The same build runs your stand.
Switch on kiosk mode and the screen plays the walkthroughs by itself. When someone touches it, it stops and hands over control. When they walk away, it starts again.
-
Attract loop
Cycles through every product's walkthrough and stops the moment someone touches the screen.
-
Take-home QR code
The code on screen follows the product and part on display. Visitors scan it and the same view opens on their phone.
-
Runs offline
The offline build carries its models, lighting and fonts. A poor venue connection doesn't stop the demo.
-
Counts stand visitors
Each visitor session is recorded: how long they stayed and which products and parts they looked at.
Enquiries
Enquiries arrive with context.
Each enquiry comes with a summary of what the buyer looked at, so sales can answer about the right product and the right part.
- Cookieless analytics: which products and parts get attention
- Brochure downloads tied to an email address
- No backend to run: you choose the form and analytics services
New enquiry Worm Gear Reducer
- Asked about
- Worm wheel
- Parts viewed
- Worm wheel 1:15 · Worm 0:42 · Output shaft 0:18
- Tools used
- X-ray, exploded view, walkthrough
- Changed
- Input speed 1450 → 960 rpm
- Source
- QR code at a trade show
3D visualisation
Accurate, lightweight models of your products, optimised to load fast on any device.
Interactive demos
Parts that move the way the real ones do, controlled by the buyer.
Product explainers
The story of how it works, told part by part, in your buyers' language.
Web and exhibition
One build for your website, your sales team and your stand.
How it works
From your files to a live explainer.
- 1
Send what you have
an existing 3D model, or photos and drawings if there is no model yet.
- 2
We build the model and the story
We prepare the model for you, name every part, and write the explanations and walkthroughs with your engineers.
- 3
Review on a private link
You check the content and the behaviour on your own devices and ask for changes.
- 4
Launch
Embed it on your website, run it at shows and give sales the links. It can carry your brand instead of ours.
Pricing
Built around your product. Priced around your needs.
One build serves your website, your sales team and your stand. Start with what you need today and expand when you see it working.
Exhibition Pilot
For one upcoming trade show
From A$1,500
AUD · per show
- Up to 3 products, from models you supply
- Numbered parts, preset views and your branding
- Kiosk mode with an attract loop, runs offline
- Take-home QR code for visitors
- Use at one show, up to 7 days
- Refined with you on a private link before the show
Product Experience
For your website and sales team
From A$4,500
AUD · per project
- Up to 10 products, with model optimisation
- Part explanations, specs and a quote request
- X-ray, section and exploded views where the model suits
- A guided walkthrough of how it works
- Website embed and a sales presentation mode
- Kiosk mode for trade shows, runs offline
- Your brand, refined with you until you sign it off
- Long-term licence, with support after launch
Complete Sales & Exhibition
Website, sales and stand in one build
Custom quote
Scoped to your range
- Advanced mechanical motion and guided demos
- Website embed, sales and kiosk modes
- Offline package, QR codes and visitor analytics
- Enquiry form sent to your inbox
- Pre-show testing, then ongoing remote support
- Multilingual content where you need it
One build, three places to run it
Your website, your sales team and your stand all use the same build. Start where you need it first and add the rest later.
| Where it runs | Pilot | Experience | Complete |
|---|---|---|---|
| Embedded in your website One block on a page you already have, no new site needed. | Upgrade | Included | Included |
| Sales presentations On a laptop or tablet in front of a buyer, or sent as a link. | Upgrade | Included | Included |
| Trade-show stand Kiosk mode on a big screen, running offline. | Included | Included | Included |
Upgrade: move up from the pilot, with your show spend credited. How embedding works →
Start with a show, keep it for good
If you begin with an exhibition package, part of what you spent can be credited towards a long-term licence for your website and sales team.
Quoted separately
- Products beyond the package limit
- Model clean-up and conversion
- Custom mechanical animation
- New languages
- Hosting and content updates
- On-site support at shows
All prices are in Australian dollars. No GST is charged. Final pricing depends on model complexity, interactions, deployment and support. The number of review rounds and the length and scope of support are set out in your agreement.
FAQ
What people usually ask.
Does it work on phones?
Yes. Phones get a lighter version of each model, and the renderer adapts to the device. It is tested on iPhone Safari, where heavy 3D pages often fail.
Can it run at a show without internet?
Yes. The offline build includes every model, lighting file and font. Enquiries and analytics wait in a queue and are sent when the connection comes back.
Can it carry our brand?
Yes. The name, logo, colours and the light-box signs in the 3D scene all come from one brand folder, so a white-label build is a configuration change.
Where is it hosted?
It is a static web app: it can run on our hosting, on your server or on any CDN, and it can be embedded in your existing website.
What happens to your models?
Only an optimised display model reaches the browser, not your engineering files. Products that must not be public can be left out of the public build and shown only at shows or in sales meetings.
What does it cost?
An Exhibition Pilot starts from A$1,500 and covers up to 3 products for one show. A Product Experience starts from A$4,500 and covers up to 10 products. More products, extra modes and support are added to the quote, and larger projects are quoted to scope. Tell us what you want to show and we will come back with a quote.
Do we own what you build?
You keep all rights to your models, brand and product content. You get a licence to use the delivered version within the agreed scope, long-term for a Product Experience. The underlying software stays ours, and hosting, updates and new features are agreed separately.
What support do we get after launch?
Every project is refined with you until you sign it off, and we support it after launch. The agreement sets out the number of review rounds, how long support lasts and what it covers. In general we fix problems in what we delivered, while new features, new products, new languages and hosting are quoted separately.
Contact
Have a machine that's hard to explain?
Tell us what you make and where you want to show it, and we'll be in touch.